Best Practices for CrossFits

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Our friends at CrossFit Coal in West Virginia have great success with their retail program.

CrossFitters love to eat. Years ago, it was all meat and vegetables, fruit and nuts, little starch and no sugar. CrossFitters were lean, mean and staying in the PALEO ZONE. But as our sport goes mainstream, so do the meals, snacks, supplements and sports drinks.

Don’t get us wrong, we aren’t and will never be the Paleo police. But we are proud to offer clean and delicious snacks you can feel good about placing on your shelves and feeding to your clients.

Many products now tout “paleo-friendly” on the packaging, but be sure to check the deck for hidden ingredients your clients don’t want or need. We make food from REAL FOOD. Everything we make is gluten-free with no junk added. No preservatives, no artificial flavors or colorings and no added sugar. But that’s not the case with other “paleo-ish” products on the market.

Helping at-risk youth realize their potential through fitness, nutrition and leadership skills is the driving force behind Steve’s PaleoGoods. Each purchase changes lives–15% of the proceeds go directly to Steve’s PaleoGoods (SCNP) that has 30 local clubs around the country. Thanks to your support, SCNP reached a record-high of 1,000 athletes in 2015. And we’ve only just begun.

Nutrition challenges help your members reset the metabolism. The short-term results are inspiring, but it’s the education of what’s actually going in their mouths that lasts and really improves their health long-term. The first question that’s asked at the beginning of any challenge is, “what should I eat?” The answer is simple: REAL FOOD. When your members can’t make and take or prep and pack, they can depend on Steve’s PaleoGoods to travel well. Our entire portfolio is clean and delicious.

Keeping a good inventory is key to success. Your members will enjoy the convenience of grabbing their PaleoGoods post-WOD, and being out of their favorite Dried Strawberries or PaleoJerky will have them searching for another source. As a general rule of thumb, the better your display looks, well, the better your display is. Our packaging is colorful, bright and makes an awesome addition to any retail set.

“OMG are you sure this is PALEO?” That’s the usual reaction we get when someone samples our Dried Fruit and PaleoKrunch. Our Jerky brings about the same reaction, as many popular varieties on the market have more added sugar than candy bars! Opening a few products and handing out small samples on a Saturday post-WOD can really delight members boost sales.

No one can out train a bad diet. Preparation is key. We are proud to partner with CrossFit boxes all across the country to keep members clean while on-the-go! For more information on our program, contact or visit our wholesale site exclusively for CrossFit affiliates!